Google Unleashes Accelerated Mobile Pages

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From college students to business professionals, internet users all across the board are using their smartphones and tablets more than ever. These devices are being used to read articles, watch videos and keep up with their favorite bloggers.

In an effort to enhance the performance and speed of loading times on the mobile web, Google has launched a project referred to as Accelerated Mobile Pages. This initiative allows websites to create light-weight webpages with a technology framework called AMP HTML. This updated version of HTML eliminates elements like third-party scripts and JavaScript that often cause websites to load slower on mobile devices.

Essentially, this project seeks to make the mobile web faster, which benefits both users and websites. When websites take too long to load, they often end up losing the visitor. As a result, they are also missing out on revenue opportunities with advertising and subscriptions. Accelerated Mobile Pages aims to make it possible for all types of content to be viewed quickly, regardless of the device.

Just a few of the well-known companies that have already shown support for this project include LinkedIn, Twitter, Pinterest and WordPress. The publishers and partners who integrate Accelerated Mobile Pages are rewarded as well. Google search engine results pages will have a new look, and searchers will be able to easily swipe through these “Top Stories” that are shown at the top of the page.

It is also important to note that Google’s Accelerated Mobile Pages can come across as similar to Apple News and Facebook Instant, in that all of these initiatives aim to help companies and publishers distribute their content better. However, there is one important difference to mention. While Apple News and Facebook Instant want publishers to use their closed app platforms, Google wants these same publishers to distribute their content on the mobile web. This means that publishers would still have control over their ads, data and audience.

Google’s Accelerated Mobile Pages get a boost in search engine ranking, more page views and more ad views, so it is something that all online publishers should know about and consider implementing.

Learn more from the SEO consultants at MOZ by watching this video…