A landscaping marketing strategy is something that can be challenging for any entrepreneur. They have the equipment, they have the knowledge, but they cannot find the customers. However, it does not have to be such a challenge.
To be reach your maximum potential and REVENUE, landscaping companies just like any other company must have a good digital marketing strategy. Ultimately, the goal when trying to figure out a landscaping marketing strategy it should include all sorts of platforms and marketing channels that are all connecting. Ideally, you want to rank near the top in Google and other search engines.
That is the end goal, to rank higher than your competitors. However, you may not know how to get you there and do not have the time to give your search engine optimization a boost. This is where Stonefish comes in.
Landscaping Marketing Strategy: Why Invest in Marketing?
Effective marketing leads to quality and consistent leads for a business. Poor digital marketing = poor leads which equals just throwing your business capital down the drain. A plan for a landscaping marketing strategy is an absolute must when it comes to days technologically ran society.
On Average Americans spend roughly 6 hours a day on some sort of device that is connected to the internet.
That is a HUGE amount of time that people spend on their phones and computers. If your business does not have a strong digital marketing plan, you are not reaching your maximum potential as a business.
How can Stonefish Help with a Landscaping Marketing Strategy?
It seems like every most landscaping companies pass out a couple flyers and post a Facebook status or picture and call it a day. This can be successful, but it will not help landscapers will their schedule with paying customers like an actual landscaping marketing strategy and plan would.
Here at Stonefish, we have a wide array of options when it comes to how we can help your landscaping company when it comes to effective marketing:
- Search Engine Optimization (SEO)
- Social Media Management
- Website Development
- Pay-Per-Click (PPC) Advertising
- Email marketing
Search Engine Optimization
Earlier we talked about how you should want your landscaping company to come up early in the search results. Ideally, when a potential customer searches “landscaping companies in (city)”. Reason why is when the company comes up early in the search results, they typically do not have to rely as heavily on using paid for leads. Instead they will receive FREE leads.
Social media marketing is something most people put on the backburner in terms of marketing a landscaping business. However, it could be great way to interact with potential or even current tenants. Social media is a great way to find new clients and get in front of your target audience in a much cheaper way than traditional marketing methods. Additionally, it serves as a tool to get more traffic or eyes on your business. Social media is not the end-all, be-all in marketing, but it is a great tool to leverage for marketing your landscaping business. Facebook advertisements can increase your visibility to the local community as well.
A website is essentially a must for any professional in business today. A landscaping company is no different in that manner. A professional looking website is a must for SEO and just to make the consumer feel like this is indeed a legitimate business.
Pay-Per-Click (PPC) Advertising
PPC is a form of advertising online, and how it operates is a business pays a fee when their advertisement is clicked on. If your company decided to run a PPC ad to increase your reach for your landscaping marketing strategy, than if someone searched “landscaping companies in (city)” yours would be geared towards the top and you would have to pay for that “click” onto your advertisement.
Email Marketing for your Landscaping Marketing Strategy
This is a form of direct marketing straight to the consumer. One of the biggest pros is that email marketing is that it is cheap. Additionally, emails can be targeted to the specific customers of the business. Ultimately, email marketing should be a part of any good marketing strategy for landscapers.
Contact us for a Free Consultation
Are you thinking about adjusting your internet marketing strategy for your landscaping business and thinking about getting professional help? If so, let us help you grow your business and help it reach its maximum potential. Give us a call or fill out a form to speak to an expert.