Digital Marketing Solutions for Home Improvement Contractors
Contractor internet marketing is an absolute must in today’s digital society. Any successful contractor will tell you the secret to success is finding new leads continuously. This can be a complicated process if you are not familiar or do not have a good base in marketing, just like it would be for a marketing specialist to produce professional-quality contracting work.
Americans, on average, spend roughly 5 hours and 49 minutes on some digital device connected to the internet.
That is a HUGE amount of time that people spend on their phones and computers. Contractor internet marketing is more critical now than ever. Ultimately, your business needs to get in front of the eyes of potential clients, and their eyes spend a great deal of time on their internet devices. Stonefish marketing is here to help find your business new and consistent leads with better contractor internet marketing techniques.
Ways Stonefish Can Help
- Search Engine Optimization (SEO)
- Website Creation
- Pay-Per-Click Advertisements
- Social Media Management
- Email Marketing
Search Engine Optimization (SEO)
The goal when trying to increase your SEO is to get your contracting business ahead of other contractors in Google and other search engines (such as Bing) rankings. Sounds simple enough until you realize how many hours will be needed to do SEO alone. However, it does pay off in the long run because the higher you are in the search engine rankings, the higher the chance of getting free leads.
This may not sound great, but do you think many people are googling contractors in (your location) just for fun? No, they are doing with some intent behind it. These are great leads that should be taken advantage of to limit the amount of money that is going to be spent on advertisements.
Especially since these leads are FREE! This is what Stonefish Marketing takes pride in doing, offering great SEO to improve your rankings.
Social Media Management
Social media is something many business owners put on the back burner in terms of marketing their business. However, it could be a great way to interact with potential or even current clients to get referrals or returning customers.
Social media is a great way to find new clients and get in front of your target audience in a much cheaper way than traditional advertisement methods. Additionally, it serves as a tool to get more traffic or eyes on your business. Social media is not the end-all, be-all in marketing, but it is a great tool to leverage for contractor internet marketing. Facebook advertisements can increase your visibility to the local community as well.
A website is essentially a must for any professional in business today. Stonefish can build a professional-looking website so that you’re taken seriously as a professional. Additionally, our websites will have tools in them to be able to deliver leads in a timely and accurate manner.
Pay-Per-Click (PPC) Advertising
PPC is a form of advertising online through search engines. PPC ads are focused on increasing reach and leads for your business as well. If someone searched “contractors in (your city)” when your PPC ad is running, it would be placed at the top of search results, and you would have to pay for that “click” onto your advertisement.
This is a form of direct marketing straight to the consumer. One of the biggest pros is that email marketing is cheap. During your email marketing, your company will send out emails. Something great about email marketing is that your company can target specific customers with specific email addresses. Email marketing should always be a part of a contractor’s internet marketing strategy.
Contact us for a Free Consultation
Are you thinking about adjusting your contractor internet marketing strategy and thinking about getting professional help? If so, let us help you grow your business and help it reach its maximum potential. Give us a call or fill out a contact form to speak to an expert.