Apartment digital marketing can be a challenge for property managers or leasing officers. However, it does not have to be a struggle. The goal when trying to market an apartment complex digitally is to rank high when a potential customer Googles “apartment complexes in (city)”. Ranking higher than competitors is ideal. However, you may not know how to get you there and do not have the time to increase search engine visibility for your business. This is where Stonefish Marketing comes in.
Apartment Digital Marketing: Why Should I Invest in it?
Marketing an apartment complex is critical when it comes to generating more leads, more visibility for your complex, and ultimately converting those leads into future tenants. Every company needs to have a digital marketing strategy in today’s technological ran society. In today’s society, people spend an unbelievable amount of time on the internet. Americans on average, spend roughly 6 hours and 40 minutes on some sort of device that is connected to the internet. That is a HUGE amount of time that people spend on their phones and computers. Apartment digital marketing is more critical now than ever.
How Can Stonefish Help my Apartment Digital Marketing Strategy?
It seems like every single apartment complex goes the route of posting something to apartments.com or rent.com and call it a day in terms of marketing their business. This can be successful, but it will not help an apartment complex reach its full potential and fill their apartments quicker and more effective without paying for leads on one of these host websites.
Here at Stonefish, we have a wide array of options when it comes to how we can help you with your apartment digital marketing:
- Search Engine Optimization (SEO)
- Social Media Management
- Website Development
- Pay-Per-Click (PPC) Advertising
- Email marketing
Search Engine Optimization
Earlier we talked about how you should want your apartment complex to come up early in the search results when someone uses a search engine to find an “apartment complex in (city)”. The reason why is when the apartment complex comes up early in the search results, they typically do not have to resort to using paid leads through those apartment hosting websites.
The goal is to get your ranked higher than your competitors in search engines. When you rank better than your competitors you get in front of your potential tenants before your competition. This will result in more apartments being filled in a more efficient and cost-effective manner collecting leads (FREE).
Social Media Management
Social media marketing is something most people put on the back burner in terms of marketing an apartment complex. However, it could be a great way to interact with potential or even current tenants. Social media is a great way to find new clients and get in front of your target audience in a much cheaper way than traditional marketing methods. Additionally, it serves as a tool to get more traffic or eyes on your business. Social media is not the end-all, be-all in marketing, but it is a great tool to leverage for marketing an apartment complex. Facebook advertisements can increase your visibility to the local community as well.
Social media is a tool that should be used for by every business leader and apartment or property managers are no different. A business is simply not reaching its full potential if they not properly utilizing social media platforms to their advantage.
A website is essentially a must for any professional in business today. However, it seems it is even more critical in terms of an apartment complex and rental properties as tenants tend to like convenient ways to pay their rent. We can build a professional-looking website so that your internet marketing services, and payment processing needs are met.
Pay-Per-Click (PPC) Advertising
PPC is a form of advertising online through search engines. PPC ads are focused on increasing reach and leads for your business as well. If someone searched “apartments in (city)” when your PPC ad is running it would be geared towards the top and you would have to pay for that “click” onto your advertisement.
This is a form of direct marketing straight to the consumer. One of the biggest pros is that email marketing is cheap. During your email marketing, your company will send out emails. Something that is great about email marketing is that your company can target specific customers, with specific emails. Email marketing should always be a part of an apartment’s digital marketing strategy.
Contact us for a Free Consultation on Apartment Digital Marketing
Are you thinking about adjusting your internet marketing strategy for your apartment complex and thinking about getting professional help? If so, let us help you grow your business and help it reach its maximum potential. Give us a call or fill out a form to speak to an expert.