Marketing your painting business is critical when it comes to generating more leads, more visibility for your business, and ultimately converting those leads to sales. Every company needs to have a digital marketing strategy in today’s technological ran society. Did you know that the average American spends roughly 6 hours and 40 minutes on the internet on some device? That number has gone up for the past ten years, and it does not look to be slowing down anytime soon. Digital marketing is more critical now than it ever has been.
How Can Stonefish Help?
Here at Stonefish, we have a wide array of options when it comes to how we can help your internet marketing:
- Search Engine Optimization (SEO)
- Social Media Management
- Website Development
- Pay-Per-Click (PPC) Advertising
- Email marketing
Search Engine Optimization
If someone were to google “painting contractors in (location),” would your company be within the first few search results? If not, then you may be able to see why this is a problem. If people cannot find your business quickly, chances are they are going to go to one of your competitors. When they go to one of your competitors, than your business loses out on that particular contract, which in turn results in losing REVENUE. In any business professional, you want to rank higher than your competitors. This is where Stonefish can come in to increase your SEO.
The goal is to get your ranked higher than your competitors in search engines. When you rank better than your competitors you get in front of your potential consumers before your competition. Which in turn, will result in more customers as long as the business is doing everything else in a correct and professional manner.
Social Media Management
Internet marketing for painting contractors is an absolute must in today’s society if you want your business to be able to reach its full potential. Social media is a great way to find new clients and get in front of your target audience in a much cheaper way than traditional marketing methods. Additionally, it serves as a tool to get more traffic or eyes on your business. Social media is not the end-all, be-all of a business, but it is a great tool to leverage for any business.
It is no secret that Facebook is currently the dominant force in social media platforms. Businesses are benefitting tremendously from running Facebook advertisements. Facebook lets your business target your specific audience for each ad as well. For instance, for a painting business, some of the demographics that could be targeted are “homeowners” or even “individuals aged between 24-45”. I said these considerations for a particular reason.
People who are renting are not looking to paint their current home typically as they will not be there for an extended period. Additionally, while some individuals under the age of 24 own a home, I would not say this is an everyday occurrence. So in terms of paying for advertisements, you would not want to market to them.
A website is essentially a must for any professional in business today. The business has to be reachable and accessible, which starts with being able to contact you via your website and email. We can build a professional-looking website so that your internet marketing services can run and operate smoothly.
Pay-Per-Click (PPC) Advertising
PPC is essentially buying visits to your website through search engines like Google. PPC is a form of advertising online, and how it operates is a business pays a fee when their advertisement is clicked on.
This is a form of direct marketing straight to the consumer. One of the biggest pros is that email marketing is cheap. Additionally, emails can be targeted to the specific customers of the business. Ultimately, email marketing should be a part of any good internet marketing for painting contractors.
Contact us for a Free Consultation
Are you thinking about adjusting your internet marketing strategy and thinking about getting professional help? If so, let us help you grow your business and help it reach its maximum potential. Give us a call or fill out a form to speak to an expert.