Google’s Latest Mobile Update as Exciting as Mayweather vs. Pacquiao

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pacThose who follow the world of boxing, and even those who simply follow sports, know that the “Fight of the Century” between Mayweather and Pacquiao, which took place on May 2, ended up being more hype than actual delivery. Drawing 4.4 million pay per view buys and a huge crowd at the live gate, the fight was much anticipated.

Yet, as commentators have declared, the fight under delivered. Yet when the dust cleared, the so-called “Fight of the Century” was very much a letdown. The fight was lackluster, the results were as expected and the whining afterwards was a put-off.

How The Fight Connects to Online Marketing

So what does that have to do with Google? For months, the SEO world was abuzz with talk of “Mobilegaddon,” a new Google algorithm that would penalize websites that were not mobile-friendly, a move that would supposedly cripple small businesses who had not made their websites mobile friendly. The headlines read:

  • “Google Inc.’s ‘Mobilegeddon Could Alienate Nearly Half of Its Top Websites,” (Motley Fool)
  • “Google’s ‘Mobile-Friendly Update’ Could Impact Over 40% of Fortune 500 Websites,” (TechCrunch)
  • “Mobilegeddon: Is It Time to Buy Your Own Server? (ITProPortal)

With headlines like that, it’s no wonder marketers were shaking in their boots.


The Results Are Less Interesting Than the “Fight of the Century”

Yet now, a month out from the change, what has really happened? Have the results of the switch been as earth-shaking as predicted? Just like the fight, the results were disappointing. In fact, the changes, for most people, were barely noticeable.

  • Websites, even those that are mobile “unfriendly,” saw minimal changes in traffic.
  • Rank was barely affected by the change.
  • The world of online marketing has continued without any type of apocalypse.

Did any good come from Mobilegeddon’s hype? Perhaps, as some people bought into the hype and make their sites more mobile friendly, which does improve the user experience for mobile users. But based on results, Mobilegeddon was just as interesting as Mayweather Vs. Pacquiao, and with less money switching hands. We can only hope the next Google update will be as mild.