2017 is going to be big for SEO with many new trends such as Accelerated Mobile Pages (AMP), RankBrain, mobile-first indexing, and the latest developments in Google’s algorithms. Soon all old strategies will be unused and for those who do not use up-to-date strategies will have to go through a big change.
If your SEO skills are starting to decline, you may need to change your strategies. Here are 7 main reasons your performance may be slipping and how to fix it.
Most Common Reasons SEO Campaigns Fail & How to Fix It
1) Your Website is outdated
There are many factors to the success of websites and a few that could cause it to be a poor website are:
Websites that are hard to navigate and require 3 or more clicks to get to the page users are trying to get to cause the success rate to go down. Your website will also most likely not do well if drop down menus have too many links and the website is in general, too complex. If you improve your site structure, you may be awarded sitelinks by Google’s algorithm, which can significantly improve your success in SERPs. Consider website structures such as:
•Keep your title tag under the max of 60 characters
•Make anchor text comprehensive, natural, and relevant, and try not to over-optimize
Try not to use duplicate content, although by now, Google can easily tell when duplicate content is intended to manipulate and when it is for better visibility.
Lack of buyer personas in your content marketing strategy will only make it harder to have content that articulates to different groups of people that would be interested in your website.
Your page has most likely been penalized if you have had a sudden decrease in rankings, your PageRank has fallen for no reason, or your entire page has been deleted from Google’s results.